Company News, New Products

YouCam Taps Paul Mitchell for Hair Color App

Try before you buy with this new beauty technology.

YouCam Makeup has partnered with John Paul Mitchell Systems, bringing users an opportunity to “try-on” a wide selection of Paul Mitchell Professional Hair Color shades, and then locate a salon nearby to bring the desired shade to life. The partnership marks YouCam Makeup’s entrance into the hair segment and JPMS’s first excursion into the augmented reality field.
 
Utilizing YouCam Makeup’s precise instant hair mapping technology and unmatched natural color layering, the app delivers true-to-life hair color, helping users visualize hair color transformations before committing to a color change—whether used for fun at-home, or with a stylist during a consultation.

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